imagine anybody wanting to use public media in a private way. 
And this attitude has just nothing to do with Marx, Lenin, or 
Communism. It is a normal tribal attitude of any oral society. 
The Soviet press is their equivalent of our Madison Avenue in 
shaping production and social processes.

Schizophrenia may be a necessary consequence of literacy.

*     Carothers stresses that until phonetic writing split apart 
thought and action, there was no alternative but to hold all 
men responsible for their thoughts as much as their actions. 
His great contribution has been to point to the breaking apart 
of the magical world of the ear and the neutral world of the 
eye, and to the emergence of the detribalized individual from 
this split. It follows, of course, that literate man, when we meet 
him in the Greek world, is a split man, a schizophrenic, as all